A love letter to my fairies

Dear Fairies,

Thank you for your constant support throughout the years. Since creating Normitas Tierra in 2020, I’ve had many visions for my brand and would go back and forth with the route I wanted to take. There was always one idea that has stayed consistent throughout the years: creating affordable jewelry and building a loving community.

After taking a year off to focus on my other business, I’ve always regretted not sticking to Normitas Tierra. Even though I told myself I was okay with not making jewelry anymore and came up with multiple “valid” excuses for not wanting to pursue this dream anymore, I couldn’t find it in myself to erase the brand. I was consistently reminded of the brand I built and where I wanted to take it. After some soul-searching, I wanted to reopen Normitas Tierra for good.

I apologize for the constant back and forth . . . trust me, I’ve rolled my eyes at myself a couple of times too. If I’m being 100% honest, I think I was intimidated by myself for growing something so quickly. I didn’t feel worthy or capable of owning a big brand; I was scared of success and didn’t want to let anyone down or myself.

I had to remind myself that opportunities came to me because I worked for them, and the big man has blessed my determination.

So with that, I’m happy to say Normitas Tierra is here to stay, and I will ride this incredible wave that I hope never ends.

Love Always,

Yuri Chavez